{"id":34,"date":"2016-02-15T15:55:36","date_gmt":"2016-02-15T15:55:36","guid":{"rendered":"https:\/\/sites.duke.edu\/policy360\/?p=34"},"modified":"2021-06-17T21:13:26","modified_gmt":"2021-06-17T21:13:26","slug":"ep-6-digitizing-politics-meet-a-social-media-innovator-for-the-white-house-and-state-department","status":"publish","type":"post","link":"https:\/\/policy360.org\/2016\/02\/15\/ep-6-digitizing-politics-meet-a-social-media-innovator-for-the-white-house-and-state-department\/","title":{"rendered":"Ep. 6: Digitizing Politics: Meet a Social Media Innovator for the White House and State Department"},"content":{"rendered":"<p>Remember when the online talk show &#8220;Between Two Ferns&#8221; scored a visit to the White House? Host Zach Galifianakis chatted with President Obama about healthcare, among other things. The episode went viral, of course. That&#8217;s the type of social media effort Macon Phillips applauds. Phillips was the 2008 Obama campaign&#8217;s digital guru and the man behind many of the Obama White House&#8217;s digital innovations (Change.gov and WhiteHouse.gov for example). Phillips talked with Sanford&#8217;s dean Kelly Brownell about the strategy he used to contribute to a winning campaign, and how he&#8217;s now using his digital talents with the State Department to revamp America&#8217;s &#8220;digital diplomacy.&#8221;<\/p>\n<p><iframe src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/246754472&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true\" width=\"100%\" height=\"166\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<div style=\"font-size: 10px; color: #cccccc; line-break: anywhere; word-break: normal; overflow: hidden; white-space: nowrap; text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif; font-weight: 100;\"><a style=\"color: #cccccc; text-decoration: none;\" title=\"Sanford School @ Duke\" href=\"https:\/\/soundcloud.com\/sanford-school-duke\" target=\"_blank\" rel=\"noopener\">Sanford School @ Duke<\/a> \u00b7 <a style=\"color: #cccccc; text-decoration: none;\" title=\"Digitizing Politics: Meet a Social Media Innovator for the White House and State Department\" href=\"https:\/\/soundcloud.com\/sanford-school-duke\/hes-the-social-media-guru-for-the-white-house-and-state-department\" target=\"_blank\" rel=\"noopener\">Digitizing Politics: Meet a Social Media Innovator for the White House and State Department<\/a><\/div>\n<p>This talk is sponsored by POLIS: The Center for Politics, Leadership, Innovation and Service at Duke University.<\/p>\n<ul>\n<li>Music: Impromptu in Blue by Kevin MacLeod is licensed under a <a href=\"https:\/\/creativecommons.org\/licenses\/by-nc\/2.0\/\">Creative Commons Attribution license<\/a>.<\/li>\n<li>Artist:\u00a0<a title=\"https:\/\/www.incompetech.com\/\" href=\"https:\/\/exit.sc\/?url=https%3A%2F%2Fwww.incompetech.com%2F\" target=\"_blank\" rel=\"nofollow noopener\">www.incompetech.com\/<\/a><\/li>\n<li>Image: White House\/Creative Commons<\/li>\n<li><a href=\"https:\/\/policy360.org\/wp-content\/uploads\/sites\/29\/2016\/02\/Ep-6-Macon-Phillips-Final.pdf\" target=\"_blank\" rel=\"noopener\">Read the transcript<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Remember when the online talk show &#8220;Between Two Ferns&#8221; scored a visit to the White House? Host Zach Galifianakis chatted with President Obama about healthcare,&#8230;<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"https:\/\/policy360.org\/2016\/02\/15\/ep-6-digitizing-politics-meet-a-social-media-innovator-for-the-white-house-and-state-department\/\">Continue reading<span class=\"screen-reader-text\">Ep. 6: Digitizing Politics: Meet a Social Media Innovator for the White House and State Department<\/span><\/a><\/div>\n","protected":false},"author":1,"featured_media":35,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_meta":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[32,42,57],"class_list":["post-34","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-innovation","tag-politics","tag-technology-policy","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ep. 6: Digitizing Politics: Meet a Social Media Innovator for the White House and State Department - Policy360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/policy360.org\/2016\/02\/15\/ep-6-digitizing-politics-meet-a-social-media-innovator-for-the-white-house-and-state-department\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ep. 6: Digitizing Politics: Meet a Social Media Innovator for the White House and State Department - Policy360\" \/>\n<meta property=\"og:description\" content=\"Remember when the online talk show &#8220;Between Two Ferns&#8221; scored a visit to the White House? 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